After the turbulent last 12 months, we in Sales want to take stock and ask the question of where we go from here. What are the lessons learned from the last year? What will sales look like in the future? What comes after the webinars? In which phases of the customer journey will the digital approach continue to be important?
The importance of software in mechanical and plant engineering has increased significantly in recent years. Thus, the share of software has increased significantly: In 2008, the share of software in the scope of delivery of a machine was still 9%; in 2020, the software share is already 50 to 80%, depending on the product and industry. (Sources: Automation Practice, Automation Technology).
Machinery and equipment manufacturers will provide information on new applications and technologies in the fields of Artificial Intelligence, Circular Economy, Connected Consumer and Platform Economy at virtual.drupa from 20 - 23 April 2021.
Industry relevance: In contrast to the annual trade fair in Novokuznesk, which focuses on coal mining
The trade fair, which is held annually in Moscow, is mainly attended by suppliers of technology for mining ores and industrial minerals
The German Pavilion is managed by VDMA Mining.